Welcome to Aishiteru, a family-owned business built on passion, cultural exchange, and a deep appreciation for artisanal traditions.

We work directly with artisans renowned for their expertise. By combining their exceptional craftsmanship with our vision, we offer unique creations that blend ancestral traditions with contemporary design, seamlessly integrating these treasures into Swiss culture.

Our family’s passion for gastronomy has also led us on a quest to discover authentic and unique flavors from around the globe.

Every product we offer is carefully selected for its authenticity, exceptional quality, and the story it carries.

At the heart of Aishiteru is a unifying thread: love. Love for craftsmanship, for authentic flavors, for cultural exchange, and, above all, for the human connections that bring our products to life.

Now proudly led by the third generation, alongside the second, our family business is dedicated to preserving this heritage while continuing to innovate. Each piece of cashmere and every gourmet treasure reflects our commitment to quality, authenticity, and the celebration of artisanal excellence.

Thank you for being part of our story. Together, let us celebrate the beauty of craftsmanship, the richness of gastronomy, and the connections that make each experience truly extraordinary.

Welcome to the world of Aishiteru, where every product tells a story, and every story brings us closer.