The Story

Welcome to Aishiteru, a small family-run business born out of passion, travel, and the union of cultures. Our story is deeply rooted in a beautiful legacy—one that began with our godmother Gisèle. Now retired, she was a true globetrotter, passionate about discovering the world and its artisanal traditions.

During her travels, Gisèle built lasting connections with Indian artisans specializing in fine cashmere. She worked closely with these talented craftsmen to bring their creations to light. She passed on her love for these exquisite materials to me, introducing me to these artisans. Inspired by her dedication and the beauty of their work, we decided to carry on this legacy, bringing their craftsmanship to Switzerland, where we envisioned blending these rich traditions with our local culture.

But Aishiteru is more than just cashmere. Alongside this heritage, my family’s deep love for gastronomy has always been at the heart of our lives. This passion for unique flavors and exceptional products led us on a journey to discover gourmet treasures from around the world. Every product we offer is carefully chosen for its authenticity, its quality, and, above all, the story it carries.

At Aishiteru, everything we create—whether in textiles or gastronomy—is bound by a single thread: love. Love for craftsmanship, for unique flavors, for the sharing of cultures, and most importantly, for the human connections that bring our products to life.

We are proud to be a small family business (now the 3rd generation aside the 2nd) where passion and the union of cultures come together to offer you products that tell stories, that connect people, and that celebrate the beauty of artisanal work and gourmet excellence.

Thank you for being part of this journey with us, and welcome to the world of Aishiteru ❤️