Welcome to Aishiteru, a family-owned house built on passion, cultural exchange, and a deep love for craftsmanship.

We work directly with artisans from around the globe, renowned for their exceptional skills, offering unique creations that blend ancestral traditions with contemporary design, seamlessly integrated into Swiss culture. Inspired by our family’s heritage and our passion for gastronomy, we carefully select authentic flavors and meaningful objects, each chosen for its story, authenticity, and outstanding quality.

Behind Aishiteru is a multicultural and dedicated team. Michelle, founder and captain, is the soul of the project, inspired by gastronomy and family values. David, co-founder and product expert, ensures the excellence and consistency of our selection. Aude oversees finance and administration with precision. Andry, our digital and marketing strategist, turns vision into memorable online experiences. Renato, our webmaster, brings our digital universe to life. Viktoria and Bruno, our e-commerce and sales ambassadors, are the first faces you meet, passionate and attentive. Lamia, model and ambassador, embodies the Aishiteru spirit, highlighting the authenticity of our products. Samy proudly represent Aishiteru in France.

At the heart of our journey lies a unifying thread: love. Love for beauty, for authentic flavors, for cultural exchange, and for the human connections that bring our products to life. Today, both the second and third generations work hand in hand to preserve this heritage while continuing to innovate.

Welcome to the world of Aishiteru, where every product tells a story, and every story brings us closer.